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Sr Lead Digital Product Manager - Senior Lead Digital Product Manager – Marketing Digital Testing & Experimentation

About this role:

Wells Fargo is seeking a Senior Lead Digital Product Manager within the Marketing & Sales Platform team, which is part of Consumer Lending. This team is responsible for the ideation, implementation, support and success of all marketing platforms that enable the end-to-end process for Consumer Marketing.

You will be the product owner for Marketing Experience Optimization which will encompass a suite of technology platform capabilities that help marketers test and personalize digital experiences. Your product management experience should include leading a team or teams that are or have implemented the use of Adobe Target or a broader Adobe product suite for Marketing purposes. You will have expert knowledge of how these systems work both from a functionality and technical perspective and be able to engage across product, business, technology and analytics cross-functional teams. You will also have deep knowledge of leveraging an agile methodology to drive out platform capabilities and will document epics/features, alongside lead scrum teams, agile ceremonies, PI planning, and backlogs. This role requires both strategic product vision and effective execution skills, with financial services experience highly desired.

Learn more about the career areas and lines of business at

In this role, you will:

  • Lead the development, deployment and expansion of the marketing experience optimization products, understanding key requirements and outcomes desired.
  • Develop epics/features/acceptance criteria and sequence appropriately, leading scrum teams to deliver key results to prove benefit.
  • Develop and lead the overall marketing experience optimization product vision and partner with stakeholders to establish a robust strategy that will drive the most benefit from our investments.
  • Implement and manage an appropriate product operations model that will ensure robust deployment, monitoring and support for end users.
  • Establish a risk management framework for the platform to assess risks, implement controls and monitor their effectiveness.
  • Understand the marketing experience optimization external landscape and share outside-in viewpoints and innovation opportunities.
  • Lead and support cross-functional teams to strategize and deliver on the right product capabilities, levering strong partnership and influencing skills alongside a test and learn mindset.
  • Strategically engage with all levels of professionals and managers across the enterprise
  • Serve as an expert advisor to leadership.

Required Qualifications:

  • 7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • 5+ years of Product Management experience supporting marketing and analyst communities using experimentation products such as Adobe Target or the broader Adobe suite.
  • Expert knowledge of how these systems work and ability to engage across product, business, technical and analytics cross-functional teams.
  • Experience leveraging agile methodology to drive out results and leading scrum teams, agile ceremonies, PI planning, and backlogs.
  • Ability develop strategic vision and effectively execute within a large institution.
  • Financial services experience is highly desired, or equivalent digital consumer experience

Job Expectations:

  • Willingness to work on-site at stated location on the job opening.
  • This role offers a hybrid work schedule.
  • Ability to travel up to 10% of the time.
  • This position is not eligible for Visa sponsorship.

Posting locations:

Charlotte, NC

New York, NY

Chandler, AZ

*Salary will vary based on work location.

New York City – Pay Range: 138,500.00 - 287,600.00 USD Annual

May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.

Preferred location(s) listed above. Other locations within the Wells Fargo footprint may be considered. Relocation assistance is not available for this position.

Pay Range

$120,400.00 - $287,600.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

19 Jul 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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