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Experience Design Director - Strategy, Digital & Innovation

**Please include your portfolio on your resume or submit a PDF of your work samples along with your application**

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The Strategy, Digital and Innovation (SDI) team forges the strategic direction of Wells Fargo, provides and manages our digital foundation and common capabilities, and transforms our business models to meet evolving customer needs and grow the company. The investments we are making will help the company create innovative digital banking experiences, and make it easier for customers to achieve their financial goals.

Experience Design at Wells Fargo

We are on a mission to build the best digital experience delivering customer joy in the financial space.

As part of the Experience design team at Wells Fargo, you will be fueled by exceptional thought leadership, subject matter experts and world class talent. 

About the Role:

This is a XD Design Director role for the Wealth and Investment Management (WIM) team within Consumer Digital Channels. This leader will help set the vision and direction and raise the bar for the work, leading by example and inspiring the teams. A strong point of view on design is essential, hands on experience, implementation of strategies in a complex ecosystem, as well as the expertise of blending the art and the science of a well crafted experience. This leader will be a strategic partner to our Digital Product and Platform leaders and will work collaboratively across the Consumer practice to ensure connectivity and best practices are being followed for Wells Fargo’s customer base.  She/He will focus on product-based design and help build out the needed specialization within our client experience in an agile design model.  This leader will create frameworks, forums, and operating norms to effectively run the business while providing leadership to drive a best in class design organization in addition to thought leadership across our new growth areas. She/He  will have a deep understanding of the Consumer client base and experience running communication design and behavioral testing.

In this role, you will:

  • Set the vision and direction and raise the bar for the work.

  • Have a strong point of view on visual design and content design.

  • Be hands on designing UX and UI in Figma  

  • Implement strategies in a complex ecosystem, as well as the have expertise of blending the art and the science of a well-crafted experience

  • Partner directly with the Digital Product leaders for our mobile app, online banking, public site, and product sales and servicing

  • Coordinate cross channel initiatives 

  • Build and own product-driven design

  • Develop and lead a team of design professionals to execute the vision

  • Act as a senior strategy and business leader capable of working cross-functionally across all levels of the organization to execute enterprise-wide strategic programs

  • Demonstrate an ability to build out high performing teams

  • Act as a trusted and credible advisor and strategic partner to the SDI leadership team and business leaders with regard to the responsibilities of this role

Required Qualifications:

  • 8+ years of Website or Application Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 4+ years of Management experience

Desired Qualifications:

  • Experience in one or more of the following: digital customer experience, digital product/program management, digital platforms, or digital consulting

  • Demonstrated mastery/expertise in Product Strategy in at least three of the following: Interaction Design, Visual Design, Product Strategy, Information Architecture, Content Strategy, User Research, or Prototyping

  • Experience directing digital experiences for large financial services platforms

  • Experience leading a program of work across multiple teams through the full product development cycle (discovery, concepts, prototyping, execution)

  • Experience overseeing the output of multiple products or channels (e.g., digital/physical), preferably in multiple industries              

  • Elite storyteller and communicator with ability to quickly craft Board and OC level materials with minimal direction and iteration. Ability to consistently articulate a strong design rationale

  • Ability to connect design decisions to broader strategic and business decisions

  • Comfort presenting to all levels of seniority

  • Experience managing creative design efforts in a complex environment

  • Experience with managing agency and 3rd-party relationships a plus

  • Honed analytical skills coupled with proven problem solving capabilities

  • Past success developing frameworks for metrics, dashboards and associated reporting at the division/enterprise level

  • Comfortable with ambiguity and able to shape and drive work independently

  • Thrives in a fast-paced, dynamic environment and can adapt and adjust to real-time shifts in priorities and work-flow

  • Proactive problem solver with a bias toward execution and a strong sense of urgency (demonstrated track record of getting things done, while building bridges, despite the obstacles in their way)

  • Proven and demonstrated leadership skills including relationship building, change leadership, partnering and collaboration skills with clear ability to influence, gain buy-in and negotiate with a diverse group of key business partners/leaders

  • Excellent written and verbal communication skills with experience presenting to senior management and ability to articulate key messages in a straightforward and understandable manner

  • Ability to energize and motivate others; thrives in teams; highly inclusive and collaborative with proven ability to lead through influence vs. authority

  • Proven success driving objectives requiring a high level of cooperation from other parts of the organization to collaborate, initiate action planning and manage change

  • A curiosity mindset: up-to-date in digital global and local trends; fluency in the strategic impacts of a changing digital and media landscape

Job Expectations:

  • This position is not eligible for Visa sponsorship

  • This position is a hybrid work model and will not be a telecommute position. Must be willing to work out of Charlotte, NC, New York, NY or San Francisco, CA approximately 3 days a week

Pay Range

$173,300.00 - $359,900.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

30 May 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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