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Senior Marketing Manager - Central Division (Senior Lead Marketing Consultant)

About this role:

Wealth and Investment Management (WIM) Marketing plays a key role as a thought leader improving business growth through enhanced client experiences, recommendations on the effective investment of advisor marketing dollars, and delivering measurable business outcomes. We are focused on helping advisors grow their relationships, broaden the opportunities to serve clients and build a world-class wealth brand. This focus creates opportunities for purpose-driven and results-oriented leaders to have a significant impact on our clients and communities and ultimately help shape and define the growth of our business.

We are seeking a Senior Marketing Manager (Senior Lead Marketing Consultant) for the Central Division to serve as primary liaison between the divisional leadership, marketing, and other stakeholders, collaborating on cross enterprise efforts and shared best practices.   As a member of the Wells Fargo Wealth and Investment Management marketing organization and a member of the senior leadership team for the Central Division this role is a strategic liaison to field leadership and Financial Advisors (FA), accountable for driving the marketing strategy for the division, increasing Financial Advisor (FA) productivity through marketing, branding, education, and client experience.  The manager is responsible for creating and delivering education on marketing, branding, social media and digital strategies. 

In this role, you will…

  • Act as an advisor to aligned divisional leadership to develop or influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes, increase Financial Advisor (FA) productivity and support, from a marketing perspective, recruiting of new Financial Advisors.
  • Lead the planning and execution of marketing strategy activities and projects that directly support or assist in implementation of growth opportunities in assigned division.
  • Ensure adherence to brand standards and compliance regulations and policies. Resolve complex and unique challenges and collaborate across business lines to develop long-term solutions.
  • Provide vision and develop sales and growth strategies for designated Division and partner with marketing leadership and colleagues on broader marketing strategies for the Client Relationship Group.
  • Analyze and interpret trends and build subject matter expertise to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
  • Lead cross functional teams and large-scale projects to develop marketing strategies and meet business objectives.
  • Collaborate and consult with divisional partners and leaders/managers, colleagues, stakeholders, advisors, and both business and community leaders, including internal or external customers to grow market share and meet customer needs.
  • Serve as a mentor and coach for less experienced individuals.

Required Qualifications:

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • 5+ years of marketing experience in one or a combination of the following of the following industries: Wealth Management, Brokerage or Financial Services  
  • Demonstrated experience in marketing strategy and execution including digital marketing and social media.
  • Experience developing and executing marketing strategy aligned to data driven business outcomes such as increase client asset flows and Financial Advisor recruiting
  • Demonstrated ability to influence senior leadership and collaborate to drive business outcomes for Financial Advisors or other client facing teams in the financial services industries
  • Experience interacting and partnering with all levels of branch associates, financial advisors, and business units on marketing strategy
  • Knowledge and understanding of investment and financial services products in the financial services industry
  • Excellent verbal, written, and interpersonal communication skills
  • Exceptional presentation skills
  • Ability to create dynamic marketing related PowerPoint presentations including charts and graphs
  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
  • Ability to execute in a fast paced, high demand, environment while balancing multiple priorities

Job Expectations:

  • Ability to travel in assigned territory up to 25% of the time
  • This position is not eligible for Visa sponsorship
  • This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.

Posting Locations:

  • 2801 Market Street, F & L Building - Saint Louis, MO 63103
  • 10 South Wacker Drive - Chicago, IL 60606
  • 90 South 7th Street - Minneapolis, MN 55402
  • Required locations listed above. Relocation assistance is not available for this position.

Posting End Date: 

26 May 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

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