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Analytics Senior Manager

  • Data & Analytics
  • Full time
  • R-253198

About this role:

Wells Fargo is hiring for an Analytics Senior Manager in Decision Management, Acquisition and Planning as part of Credit Card & Merchant Services.  In this role you will lead our Direct Mail Campaign Analytics Team.  This team is responsible for providing response forecast inputs into campaign decision feeding direct mail campaign analysis supporting our Branded Cards and CoBrand Businesses.

Learn more about the career areas and lines of business at .

In this role, you will:

  • Lead the Direct Mail Campaign Analytics Team within the credit card business.

  • Hiring, managing, and developing the analysts on the team.

  • Accountable for leading team which is responsible for providing response forecast inputs into campaign investment decisions supporting our Branded Cards and Cobrand Businesses.

  • Serve as organization lead to identify Key Performance Indicators and develop a tracker for performance assessment. 

  • Drive ideation around supporting campaign analytics such as list resting strategies, waterfall suppression analysis and product/offer sequencing strategies.  

  • Lead Business Process Re-engineering with respect to Direct Mail Process for Financial calculation and optimization integration into broader marketing direct mail campaign process integration. 

  • Serve as the analytical lead around the optimization of Direct Mail, Email and offer evaluation, assessment, and tracking.  

  • Work cross functionally team to deliver high value Direct Mail investment opportunities.

  • Engage with peers, managers risk, compliance, managers companywide, and serve as an expert advisor to leadership team on direct mail marketing.

  • Demonstrate vision, creativity, innovation, advanced analytical, and inductive thinking, and coordination of complex activities and resolution.

Required Qualifications:

  • 6+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 3+ years Management experience

Desired Qualifications:

  • 3+ years of Direct Mail Campaign Analytics

  • Excellent verbal, written, and interpersonal communication skills

  • Experience with Agile project methodologies

  • Experience with data/response models, data relationships and data mapping

  • Demonstrated ability to design and lead complex projects/analyses

  • Previous experience leading process re-engineering

Job Expectations:


This position is not eligible for Visa sponsorship.

Posting Location(s):

2200 Concord Pike – Wilmington, DE 19803

Required locations listed above. Relocation assistance is available for this position.

Pay Range:

Salary range is determined by location of the job.  May be considered for a discretionary bonus, Restricted Share Rights, or other long – term incentive awards.

Please note: Based on the volume of applications received, this job posting may be removed prior to the indicated close date.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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