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Search Engine Optimization (SEO) Reporting and Insights Marketing Senior Lead

Search Engine Optimization Reporting and Insights Senior Lead, Marketing Channel Strategy

About this role:

Wells Fargo is seeking a Senior Lead Marketing Consultant on the Search Engine Optimization Team as part Cards and Merchant Services. Learn more about the career areas and lines of business at wellsfargojobs.com.

This role resides in the Marketing Channel Strategy group which provides marketing services to all businesses at Wells Fargo. It will be an analytics and reporting focused role on the Search Engine Optimization (SEO) team and provide reporting/analytic support for the SEO team. The SEO team is responsible for delivering innovative insights and strategies to attract and convert traffic from search engines, in alignment with business objectives.   This team performs consumer and competitive research, utilizes common industry-leading SEO tools, and partners with paid media, marketing, and business partners to create SEO strategies for 50+ web sites across the enterprise.

Critical to success in this role will be an expert in SEO with the ability to understand and interpret/analyze data from multiple sources/tools in order to build requirements and work with analytic partners to produce leader dashboards and insights reporting.  It will be necessary for the Lead to have a firm ability to analyze & interpret data and understand visualization tools and ways to use data to create reporting & insight stories.

In this role you will:

  • Develop reports and oversee the buildout of reporting dashboards to support the SEO team, including defining reporting requirements, and integrating data from multiple internal, external and marketplace sources.
  • Produce reporting/charts/graphs and other data visualizations to uncover insights for business lines implementing SEO.  These reports and insights will be used by SEO strategy consultants (colleagues) to develop SEO strategies for various internal partners.
  • Partner with the Marketing Channel Sciences/Data & Analytics team who will build the dashboards/reporting, and with agencies to ensure accurate collection of data across various sources.
  • Collaborate across businesses, marketing channels, vendors, and analytics partners to ensure SEO reporting is aligned and consistent across the enterprise.
  • Create a long-term strategy for data visualization that will ensure SEO data/reporting continues to evolve.
  • Create and maintain a roadmap of ongoing reporting enhancements and track implementation progress.
  • Using data, uncover insights for opportunities to incorporate SEO and Paid Search strategies to improve performance through channel collaboration.
  • Measure business impacts of SEO implementations and identify post-implementation areas of optimization and actionable insights.
  • Produce compelling executive-level analysis/presentations and monthly/quarterly scorecards for senior leaders that are concise and easy to understand.
  • Strategically engage with, and present to all levels of leadership across the company, serving as an expert advisor on SEO data and analytics.

Required Qualifications, US:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Expert level Search Engine Optimization (SEO) understanding and applied experience
  • Demonstrated experience in data/reporting to generate insights, scorecards, measurement frameworks, presentations, etc. for various internal audiences with varying levels of understanding
  • Exceptional data visualization skills to translate marketplace, internal and paid data into reporting and actionable insights, specifically Tableau or Power BI
  • Experience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics, etc.
  • Exposure to paid search and an understanding of the dynamics of paid and organic performance and impact
  • Knowledge and experience in banking and/or financial services industry highly preferred, but not required
  • Exceptional ability to create professional level slides/presentations with easy-to-understand KPIs and compelling storylines
  • Ability to think strategically with outstanding problem solving and analytical skills
  • Ability to thrive, manage and successfully execute several major initiatives/deliverables simultaneously and prioritize effectively in an environment which has a continual sense of urgency
  • Exceptional verbal, written, interpersonal and presentations skills and ability to advocate and defend points of view to multiple levels and stakeholders of the organization (including senior leaders) in a manner that persuades, educates, and inspires action
  • Advanced Microsoft Office skills with extremely high skill level in Power Point and Excel for the purpose of creating clear, effective visuals of complex data in a simplified manner

Job Expectations:

  • Willingness to work on-site at stated location on the job opening.
  • This role offers a hybrid work schedule.
  • Ability to travel up to 10% of the time.
  • This position is not eligible for Visa sponsorship.

Posting Locations:

  • 401 S Tryon St – Charlotte, NC 28202
  • 150 E 42nd St – New York City, NY 10017
  • 1150 W Washington St - Tempe, AZ 85281
  • 2700 S Price Rd - Chandler, AZ 85286-7804

Required locations listed above. Relocation assistance is not available for this position.

*Salary will vary based on work location.

New York City – Pay Range: $133,300 – $237,100 annually

  • May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.

Pay Range

$111,100.00 - $237,100.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

19 Apr 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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