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UX Writer - Senior Content Designer

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do and who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The Strategy, Digital and Innovation (SDI) team forges the strategic direction of Wells Fargo, it provides and manages our digital foundation and common capabilities and transforms our business models to meet evolving customer needs and grow the company. The investments we are making will help the company create innovative digital banking experiences and make it easier for customers to achieve their financial goals.

Experience Design at Wells Fargo

We are on a mission to build the best digital experience delivering customer joy in the financial space.

As part of the Experience design team at Wells Fargo, you will be fueled by exceptional thought leadership, subject matter experts and world class talent. 

About this role:

As a Senior Content Designer, you are an excellent copywriter who is strong in content strategy and customer experience. You'll collaborate with visual design, product, and technical teams to deliver clear empathetic, engaging digital experiences that are customer-focused and align to strategic business objectives.

In this role you will:

  • Write compelling and engaging copy that translates complicated concepts into simple-to-understand digital experiences for web, app, and messaging.
  • Contribute to design initiatives that bring to life simple, joyful, usable digital experiences
  • Collaborate with XD, business, product, legal, and accessibility partners to develop content and strategies to match our brand's goals with audience expectations.
  • Assist in editing and proofreading content to ensure accuracy and clarity of messaging.
  • Stay informed about emerging content design trends, tools, and best practices, and proactively suggest improvements to enhance the content strategy.
  • Enforce content guidelines and ensure consistent brand voice, style, and messaging across all channels.
  • Present ideas, collaborate and build consensus, and drive projects forward.
  • Maintain copy decks as a source of truth for legal, transcreation, and development partners.


  • 5+ years of experience as a content designer or similar role, with a strong portfolio showcasing successful digital projects.
  • Exceptional creativity and a deep understanding of design principles, user experience, and storytelling.
  • Proficiency in graphic design tools such as Figma or other relevant software.
  • Excellent project management skills with the ability to handle multiple projects and meet tight deadlines.
  • Strong analytical mindset, with experience in leveraging data to drive content decisions and improvements.
  • Expertise in content design trends and customer experience.
  • Outstanding communication and presentation skills, with the ability to effectively convey ideas and strategies to stakeholders and team members.

Desired Qualifications:

  • Deep experience writing across different digital platforms (desktop, mobile Web, and app)

  • Experience writing for responsive experiences with a mobile-first cross platform mindset

  • Diverse professional background and industry experience beyond Financial Services

  • Exhibits positive energy and leadership, as well as a willingness to work outside of a typical content role to deliver holistic solutions to customer problems

  • Ability to break down complex topics into concise customer-friendly content

  • Meticulous attention to detail and great organizational skills

  • Experience working cross-team and managing input from multiple stakeholders

  • A motivated, self-starter who can juggle multiple projects at once

  • Ability to consider (and help solve) user problems creatively and critically

  • Understand how to prepare content for accessibility (ADA) and search engine optimization (SEO)

  • Comfortable working with both remote and in person teammates and in an Agile environment

  • A storyteller who draws users into our brand by weaving together a narrative that engages, and then re-engages, audiences along multiple touchpoints

  • (Someone who possesses) a deep empathy to understand our audience(s), their needs and how to earn their attention and keep it

  • A ruthless editor who’s willing to cut anything that doesn’t add value

  • Experience using content strategy and information architecture methodologies to optimize content

  • Bonus points for having created content for testing methodologies (user testing, A/B or multivariate)

Range NYC, New York and San Francisco, CA:


Pay Range

$84,000.00 - $179,200.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

24 Jul 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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