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Senior Analytics Consultant

  • Data & Analytics
  • Full time
  • R-343973

About this role:

Wells Fargo is seeking a Senior Analytics Consultant.

In this role, you will:

  • Conduct analyses of user behavior, key conversion paths, engagement metrics and campaign performance
  • Enforce and establish best practices related to data quality and governance (tag maps & campaign matrices)
  • Analyze website and app data to identify trends, patterns and areas for improvement related to our analytic products
  • Develop ad-hoc reporting to address specific business questions or concerns
  • Monitoring campaign data elements using data quality reports and troubleshooting issues/ errors containing RCA, remediation process, status updates to all parties involved and thorough documentation
  • Collaborate with developers and cross-functional teams to enhance data tracking capabilities and implement recommended changes
  • Create visually appealing and easy to understand dashboards to communicate key metrics ensuring understanding for both technical and non-technical users

Required Qualifications:

  • Experience in Analytics, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Desired Qualifications:

  • Experience working with Customer & Marketing datasets. Understanding of Customer Behavioral, foundational & traits data.
  • Good understanding of Campaign Lifecycle and familiarity with MarTech platforms like Adobe Experience Platform, UNICA etc.
  • SQL/SAS coding experience
  • Strong quantitative and qualitative analytical skills
  • Experience in gathering, analyzing and interpreting large datasets
  • Ability to identify in efficiencies and opportunities to improve the process
  • Excellent communication skills and ability to convey complex topics in an easy to understand manner
  • Proven experience in web analytics with a focus on data analysis, troubleshooting & interpretation
  • Familiarity with JavaScript and HTML scripting
  • Experience with workflow tools JIRA, Aprimo or similar project management tools
  • Excellent verbal, written, and interpersonal communication skills
  • Willingness and aptitude for learning with a strong drive for continuous improvement.
  • Exceptional problem solving/troubleshooting skills.
  • Strong analytical skills with high attention to detail and accuracy

Posting End Date: 

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy


Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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