Wells Fargo is seeking a Lead Marketing Consultant to lead marketing customer acquisition strategies with a focus on acquiring Wells Fargo customers without a deposit relationship.
Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. This role is critical in helping the Consumer Bank deliver new customer growth deepening strategies.
The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This is a high-visibility role, which offers opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.
In this role, you will:
Develop and implement comprehensive marketing strategies to deepen new Wells Fargo customers into the Consumer Bank and improve customer experience (e.g., Ads/Owned Channels, Email, Direct Mail Search, LLM/AI optimized advertising, etc.)
Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening and deepen consumer relationships
Craft well-structured strategic marketing plans using qualitative and quantitative data to produce measurable results
Partner with multiple cross-functional teams to understand end-to-end performance - across page traffic, account profitability, and budget metrics
Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
Embrace test and learn while being thorough in the management of details
Become a customer advocate – reach greater understanding of our prospect checking customer needs and segment pain-points
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience in marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
Experience working in banking or financial services
Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
Experience with build a test and learn agenda through business case creation and stakeholder prioritization
Experience with preparing management-level presentations and influence senior decision makers
Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
Ability to work independently and prioritize tasks and responsibilities
Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important
Job Expectations:
Hybrid work schedule
Some travel may be required (up to 10%).
This position is not eligible for Visa sponsorship.
No relocation assistance
Posting End Date:
5 May 2026*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
