Lead Communications Specialist- Branch Banking

About this role:

Wells Fargo is seeking a Lead Communications Consultant to support National Branch Network. This role serves as a strategic communications advisor focused on helping leaders connect strategy, priorities, and change initiatives to thousands of frontline team members across the branch network.

Branch Communications is the critical link between leadership strategy and frontline action, transforming business priorities into clear, actionable communications that drive execution. In this role, you will develop and deliver communication strategies that build awareness, deepen understanding, inspire belief, and strengthen commitment—equipping leaders and teams to confidently deliver results and advance organizational goals.

In This Role, you will:

• Serve as a trusted advisor to senior leaders, providing strategic communications counsel that supports business priorities and organizational goals.

• Develop and execute integrated communication strategies and plans that connect business initiatives, operational priorities, and change programs into cohesive and compelling narratives.

• Create executive communications, frontline messaging, presentations, talking points, video and podcast scripts, and leadership materials tailored to branch audiences.

• Partner closely with readiness, training, operations, risk, compliance, and business stakeholders to ensure communications support successful adoption and execution of business initiatives.

• Translate complex information into simple, clear, and actionable content that helps leaders and employees understand what is changing, why it matters, and what actions are required.

• Drive channel management strategies that align messaging across multiple communication platforms and experiences.

• Proactively identify opportunities to improve communication effectiveness and recommend solutions that enhance audience engagement and business outcomes.

• Foster strong partnerships across a highly matrixed organization, incorporating feedback and balancing diverse stakeholder perspectives to deliver the best outcomes.

• Leverage AI and emerging technologies to improve productivity, accelerate content development, strengthen insights, and drive communication innovation.

Required Qualifications:

• 5+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 4+ years of communications experience supporting the financial services industry, with a focus on branch banking, retail banking, or other customer facing-frontline employee teams.

• Experience developing communication strategies and content for large, geographically dispersed workforces.

Desired Qualifications:

• Internal communications and corporate communications expertise

• Communication strategy development and execution supporting business priorities and organizational change

• Strategic communication and writing expertise supporting organizational change, operational readiness, and enterprise transformation initiatives

• Multi-channel communication planning and channel management

• Consulting and influencing with the ability to advise senior leaders and business partners

• Strong collaboration skills within a highly matrixed and cross-functional environment

• Presentation and facilitation skills with the ability to simplify complex information and build understanding

• Experience applying data-driven insights and communication metrics to shape messaging strategies, improve engagement, and support business objectives

• Ability to navigate complex business situations, manage competing priorities, and navigate ambiguity in a dynamic environment

• AI literacy and proficiency leveraging AI-enabled tools

• Advanced Microsoft Office skills, including PowerPoint, Word, Excel, Teams, Outlook, and Microsoft Copilot

Job Expectations:

• Ability to travel up to 20% of the time

• This position offers a hybrid work schedule

• This position is not eligible for Visa sponsorship

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.