Head of Enterprise Brand Marketing & Integration

Wells Fargo is seeking a Head of Enterprise Brand Marketing & Integration to lead the strategy, development, and execution of the company's most visible brand campaigns and enterprise marketing initiatives. This executive leader will shape how Wells Fargo tells its story across customers, communities, and stakeholders while driving alignment across business lines, marketing, communications, and executive leadership. The role is responsible for building and overseeing a best-in-class enterprise campaign model, fostering strong agency partnerships, and ensuring all brand experiences consistently reflect Wells Fargo's values, strategic priorities, and commitment to customer success. The ideal candidate is a visionary marketing leader with a track record of delivering transformational brand campaigns, influencing senior executives, and driving enterprise-wide collaboration in a complex, matrixed organization.

Responsibilities

Enterprise Campaign Strategy & Leadership

• Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives

• Define enterprise-level campaign priorities and narratives tied to corporate strategy

• Serve as the senior-most leader overseeing integrated, multi-channel campaigns across major brand moments

Executive Influence & Enterprise Alignment

• Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives

• Lead alignment forums that bring together marketing, communications, and business leadership

• Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities

• Partner across lines of business to enable one-firm campaign thinking and execution

• Identify opportunities to consolidate or elevate campaigns into enterprise-level platforms

• Ensure consistent messaging, positioning, and customer experience across all campaigns

Agency Ecosystem Leadership

• Design and lead a centralized agency team across creative, media, and integrated partners

• Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership

• Drive innovation and elevate creative quality and brand expression

Campaign Excellence & Governance

• Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement

• Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)

• Establish centralized reporting and KPIs to measure campaign performance and inform future strategy

Integrated Campaign Execution

• Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices

Brand Stewardship

• Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand

• Partner with brand, communications, and design leadership to continuously evolve brand expression

• Champion bold, high-quality storytelling that enhances reputation and trust

Required Qualifications:

• 10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 6+ years of Management experience

Desired Qualifications:

• Proven track record of leading transformational, large-scale brand campaigns across complex, matrixed organizations

• Experience working closely with C-suite leadership

• Strong understanding of integrated marketing and role of brand in full-funnel strategy

• Exceptional ability to influence, align, and drive decisions at the highest levels of an organization

• Experience in financial services, tech, or similarly complex industries a plus

• Background in brand transformation or enterprise-level campaigns

• Familiarity with centralized marketing operating models or Center of Excellence

​Leadership Profile:

• Enterprise thinker: Sees across silos and drives “one-company” outcomes

• Executive presence: Comfortable operating with and advising the CEO and Operating Committee

• Integrator: Connects strategy, creativity, operations, and measurement into a cohesive system

• Change agent: Leads evolution to a more centralized, effective model

• Creative standard-setter: Raises the bar on storytelling and impact

• Results-oriented: Balances brand building with business performance

Opportunity for New York based location as well.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.