About this role:
This position elevates brand reputation, strengthens enterprise messaging, and expands audience engagement through compelling external video content across YouTube and social media platforms. The person in this role leads a high-performing team and owns the YouTube video production strategy, including the channel's visual identity, content direction, and overall audience experience. The person drives storytelling excellence, creative execution, and content performance to deliver measurable business impact and deepen engagement with external audiences. The person partners across communications, digital, creative, and business teams to align video content investments with enterprise priorities and brand objectives. This role follows a hybrid work schedule and is based at 550 South Tryon Street, Charlotte, NC. The Wells Fargo job profile is Marketing Manager.
In this role, you will:
Content Strategy: Develop external video strategies aligned with enterprise messaging priorities
Audience Growth: Expand audience engagement through audience-informed content planning
Storytelling Direction: Guide narrative development that strengthens brand trust and relevance
Channel Stewardship: Define and maintain YouTube channel identity and content standards
Production Leadership: Lead content delivery operations that drive quality and business impact
Stakeholder Alignment: Partner with leaders to align content initiatives with priorities
Creative Development: Shape innovative content concepts that increase audience engagement
Performance Optimization: Refine content strategy through analytics and audience insights
Trend Integration: Identify emerging content opportunities that support channel growth
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
2+ years of Leadership experience
Desired Qualifications:
Experience developing external video strategies aligned with enterprise messaging priorities
Experience growing audience engagement through analytics-driven content planning efforts
Experience leading brand storytelling initiatives that strengthen reputation and trust
Experience managing YouTube content strategy, channel identity, and audience growth
Experience partnering with business leaders on strategic communications initiatives
Experience optimizing content performance through audience insights and measurement data
Job Expectations:
Ability to travel up to 15% of the time
Office Location & Pay Range:
550 South Tryon Street - Charlotte, NC ($100,000 to $163,000)
Posting End Date:
14 Aug 2026*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
