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Product Strategy Director, Branded Cards

About this role:

Wells Fargo is seeking a Product Strategy leader for the Branded Card business to shape and define the future of our branded credit card products.


In this role, you will:

  • Manage and develop teams delivering complex profit and loss (P&L)-driven initiatives related to business product and customer performance, marketing outcomes, or operational efficiency, requiring vision, innovation, and inductive thinking with accountability for end-to-end ownership through ideation, design, execution, and measurement  
  • Set strategy, priorities, and product roadmap for larger domains across teams that are aligned to growth, profitability, and risk objectives of the business 
  • Define and lead problem solving, prioritization, and the application of consistent decision frameworks 
  • Advise teams on complex trade-offs across customer, financial, and risk dimensions 
  • Shape, review, and challenge multiple business cases to enable innovative solutions to highly complex business problems while ensuring rigor and consistency 
  • Guide the team's delivery of high-quality analysis, business cases, and requirements, fostering a commitment to accountability within the team 
  • Translate analytical insights covering product features, competitor developments, and macro-economic factors into portfolio‑level prioritization and roadmap recommendations 
  • Influence and advise senior management and stakeholders on product and market trade-offs and sequencing and investment decisions impacting growth, cost, and risk 
  • Manage allocation of people and financial resources to ensure commitments are met and align with strategic objectives 
  • Develop and guide a culture of talent development to meet business objectives and strategy


Required Qualifications:

  • 10+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 
  • 4+ years management or leadership experience 


Desired Qualifications:  

  • Credit Card industry experience, especially at multiple leading credit card issuers 
  • Prior experience in credit card roles as general manager responsible for portions of P&L 
  • Prior experience in credit card lending roles, ideally in varying aspects of credit and lending risk (originations, customer management, fraud, collections) 
  • Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms 
  • Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools) 
  • Prior experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands) 
  • Strong understanding and application of risk management principles 
  • Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems 
  • Professional verbal and written presentation skills   
  • Expertise in credit, product, and marketing data and analysis 
  • Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments 
  • A demonstrated focus on leading, coaching, mentoring and guiding team member development 

 
Job Expectations: 

  • Ability to travel up to 25% of the time 
  • This position offers a hybrid work schedule 

Job posting may come down early due to volume of applicants.



Posting End Date: 

28 Sep 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.


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