About this role:
Wells Fargo is seeking a Marketing Director to lead a team responsible for developing and executing growth marketing strategies focusing on our key Checking products. This work is highly visible and is a key priority of the Consumer Banking and Lending (CBL) business unit. This role will drive strategic alignment across the organization to ensure the development of compelling customer value propositions, differentiated positioning, competitive offers, customer-centric experiences, and integrated marketing tactics that accelerate customer acquisition, deepen engagement, and drive profitable growth.
This leader will play a critical role in shaping how Wells Fargo wins with consumers by translating enterprise and line-of-business priorities into actionable marketing strategies that resonate with customers and deliver measurable business results. Working across product, analytics, digital, channel, risk, legal, compliance, and creative teams, this individual will be responsible for identifying growth opportunities, influencing product and offer strategies, and ensuring marketing investments are aligned to areas of greatest customer and business impact.
Success in this role requires a highly strategic, influential, and customer-obsessed leader who can effectively guide a team of marketers while also driving alignment across senior executives and cross-functional stakeholders. The ideal candidate will possess a strong blend of business acumen, marketing expertise, and executive presence, with a proven ability to develop integrated marketing strategies, inspire creative excellence, and deliver experiences that strengthen customer preference, drive consideration, and convert consumers into long-term Wells Fargo relationships.
In this role, you will:
- Lead a team of program managers, strategists, channel, and optimization experts to acquire new customers via digital channels
- Review analytical results daily to deliver business results and customer-obsessed experiences
- Build new, enhanced marketing strategies and capabilities across on-us and paid channels to increase our share of wallet across our existing customer portfolio
- Provide leadership, mentorship, and development to a team of Growth Marketing program managers, strategists, channel, and optimization experts
- Provide ongoing performance updates to CBL CMO and other C-suite level executives
- Collaborate with various partners, stakeholders, and senior leaders including within other LOBs and key functional areas (branch, segment strategy, etc.)
- Identify new business opportunities, including digital capabilities to increase scale and profitability across our acquisition strategies
- Manage allocation of people and financial resources for Marketing
Required Qualifications:
- 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 4+ years of management or leadership experience
- Experience leading marketing strategy within consumer banking, lending, payments, or another highly regulated industry, including ownership of growth-related business outcomes
- Demonstrated success developing and optimizing end-to-end customer acquisition and engagement strategies across digital and traditional channels
Desired Qualifications:
- Proven ability to identify and scale new growth opportunities while balancing customer experience, profitability, risk, and operational considerations
- Strong customer-centric mindset with a passion for understanding what motivates consumer behavior and converting those insights into winning marketing strategies
- Experience leading high-profile, enterprise-wide marketing initiatives with significant executive visibility and direct impact on strategic business priorities
- Strong analytical understanding and business acumen
- Ability to attract, retain and develop top diverse talent
- Strong presentation skills including with senior/C-suite level leadership
- Must be able to successfully navigate a highly matrixed environment, leading with influence
- Is highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
- Must thrive in a fast-paced environment
Job Expectations:
- Ability to travel up to 10% of the time
The successful candidate will demonstrate exceptional leadership, influence, and organizational agility, with a proven track record of aligning stakeholders around a common vision and translating strategy into measurable business outcomes. They will be an enterprise-minded leader who can connect customer needs, business priorities, and marketing execution to drive growth and create competitive advantage. This individual will be known for building and developing high-performing teams, fostering a culture of accountability and continuous improvement, and leading through both influence and action. While capable of operating at a strategic level with senior executives, they will also bring a hands-on leadership style, willingly rolling up their sleeves to solve problems, challenge assumptions, and help teams deliver against critical priorities. They will possess exceptional communication skills, strong business and customer acumen, and a reputation for integrity, sound judgment, and delivering results in complex, matrixed environments.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$185,000.00 - $300,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
13 Oct 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
