Analytics Senior Manager, Business Credit Card Acquisitions Analytics

About this role:

Wells Fargo is seeking an Analytics Senior Manager to lead Business Credit Card Acquisitions Analytics. This leader will own the acquisitions analytics agenda for the Business Credit Card portfolio, with accountability for developing the analytical roadmap, generating actionable insights, and evaluating acquisition strategy performance to support sustainable growth, customer targeting, channel effectiveness, and portfolio outcomes.

Leading a team of analytics professionals, this role is responsible for translating business priorities into analytics strategies, performance frameworks, forecasts, and decision-ready recommendations that inform acquisition decisions across the customer lifecycle. The leader will drive analytical insights that help optimize customer selection, improve acquisition performance, identify growth opportunities, and evaluate strategic tradeoffs across the portfolio.

Working across a highly matrixed environment, this individual will partner closely with Credit Risk, Product, Marketing, Finance, Modeling, Operations, Technology, Legal, Compliance, and control partners to influence strategic decisions and business outcomes. Success in this role requires strong analytical leadership, business acumen, and the ability to lead change, develop talent, and translate complex data into actionable insights for senior leadership. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Own the acquisitions analytics agenda for Business Credit Card, including acquisition performance measurement, growth diagnostics, customer targeting, funnel analytics, channel effectiveness, forecasting, and strategy evaluation

• Establish the analytical roadmap and team priorities across performance monitoring, strategic analysis, forecasting, experimentation, and executive decision support

• Lead, develop, and inspire a team of analytics professionals while fostering a culture of accountability, continuous improvement, collaboration, and analytical rigor

• Translate business strategy and portfolio priorities into measurable outcomes, analytics frameworks, and insight-driven recommendations that support risk-adjusted growth

• Partner with Credit Risk, Product, Marketing, Finance, Modeling, Technology, Operations, and control partners to evaluate business performance, identify opportunities, and influence strategic decisions

• Lead forecasting, scenario analysis, and test-and-learn measurement to assess business impacts and support acquisition strategy optimization

• Deliver executive-ready insights and recommendations that connect acquisition trends, customer behavior, credit outcomes, profitability, and business objectives

• Ensure analytics and reporting practices adhere to governance, data quality, auditability, and regulatory requirements

Required Qualifications:

• 7+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of management or leadership experience

Desired Qualifications:

• Experience in acquisition analytics within credit card (consumer, small business, or commercial card) and/or unsecured lending

• Solid understanding of acquisition economics, application funnels, underwriting outcomes, customer targeting, channel performance, approval rates, booked volume, and early portfolio performance metrics

• Demonstrated success leading analytics teams or complex analytics workstreams supporting acquisition strategy, credit risk strategy, marketing strategy, portfolio growth, or customer selection

• Proven ability to translate complex data into executive-ready insights, strategic recommendations, and measurable business actions

• Expertise in performance monitoring, segmentation, forecasting, scenario analysis, test-and-learn measurement, and business diagnostics

• Experience supporting acquisition strategies across digital, banker-led, branch, direct mail, prescreen, relationship-managed, partnership, or other acquisition channels

• Familiarity with credit policy, underwriting strategy, prescreen or solicitation analytics, fair lending considerations, profitability measurement, and portfolio risk indicators

• Proficiency with analytical tools such as SQL, SAS, Python, R, Tableau, Power BI, or similar technologies

• Track record of building or enhancing automated reporting, executive dashboards, standardized definitions, reusable analytical datasets, and data quality controls

• Excellent executive communication skills, including preparation of materials for senior leadership, risk reviews, strategy governance forums, audit, regulatory, and independent challenge activities

Job Expectations:  

• Ability to travel up to 5% of the time  

• This position offers a hybrid work schedule  

• This position is not eligible for Visa sponsorship 

Job posting may come down early due to volume of applicants.  

Locations:  

• 2200 Concord Pike, Wilmington, DE 19803

• 550 S Tryon Charlotte, NC 28202

• 3075 Loyalty Cir, Columbus, OH 43219

Required locations listed above.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.